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MANAGEMENT AND CONSULTING: BRANDS IN HISTORY. NEW PARADIGM OF CAPITALISM / JULY 2010 The products that will succeed in the future will be those presented not as commodities, answering the purpose, but as concepts: the brand as experience and lifestyle.Published in DIRCOM. | CORPORATE BRANDING: IDENTITY OF REAL ESTATE COMPANY: ¿BRAND OR STIGMA? / JULY 2010 In a time of belt-tightening,a brand is expected to become a life saver that would help a lot of companies to recuperate, attract and build customer loyalty, to transform or reinvent itself once again.Published in Observatorio Inmobiliario |
MANAGEMENT AND CONSULTING: ¿What about Brands in our Advisory Boards? / JULY 2010 Brands are one of our most important assets in the company. It is a reputation.Published in Revista Dirigentes. | COLEMAN CBX: NEW ASSIGNMENTS IN THE OFFICES OF BARCELONA AND MADRID / JULY 2010 Coleman CBX Branding strengthens its staff with two new assignment in its offices in Barcelona and Madrid.Published as a Press note. |
PACKAGING DESIGN: Eco-branding. From green to brown: beyond the ecological speech / July 2010 Published in Marketing + Ventas. | MANAGEMENT AND CONSULTING: The Strength of Emotional-Branding / June 2010 Published in IPMARK. |
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